About Us

RIADA LONDON is a UK-based cosmetics and beauty brand dedicated to redefining modern beauty through elegance, innovation, and integrity. Founded in London, RIADA LONDON was born from a vision to create high-performance, ethically produced products that empower individuals to feel confident in their own skin.

At RIADA LONDON, we believe beauty is deeply personal. That’s why our products are designed to enhance your natural features—not conceal them. Every formula is developed with precision and care, combining advanced cosmetic science with high-quality, skin-loving ingredients. From rich, pigmented makeup to effective skincare solutions, each product is crafted to deliver both results and an exceptional user experience.

Our commitment to quality extends beyond performance. We are proud to be a cruelty-free brand that adheres to responsible practices, ensuring that no product is tested on animals and that every formulation meets rigorous safety and ethical standards. Clean beauty is not just a trend to us—it’s a core part of who RIADA LONDON is.

Inclusivity is at the heart of RIADA LONDON. We celebrate all skin tones, types, and identities, and we design every collection with diversity in mind. Beauty should be accessible, empowering, and reflective of real people—and RIADA LONDON is here to help you express your individuality with confidence and sophistication.

As we continue to grow, our focus remains on delivering products that combine luxury with purpose. RIADA LONDON is more than just cosmetics. It’s a commitment to excellence, a reflection of timeless British refinement, and a celebration of self-expression.

Thank you for choosing RIADA LONDON. We’re proud to be part of your beauty journey